Sunday 29 November 2009

Advertising Campaigns

Advertising Agency: Accentmarketing
Client: Anti-Tobacco Message
Name Of Campaign: 'Pressure'
Aim: The aim of the Pressure Campaign is to explain that your strength makes you unique. So, don't be pressured, be yourself and don't let tobacco rule or ruin your life.


Advertising Agency: 15 Ideas
Client: Oxfam
Name Of Campaign: 'Give a $%@#'
Aim: The aim is to show people that a little help and care will make a big difference.
A woman who is on a sofa with her daughter expressing her shock upon having discovered that she could help fight hunger and poverty simply by "giving a $%@#." She then lets people know about this, and tries to encourage people to join her.





Advertising Agency: Bartle Bogle Hegarty
Client: Barnardo's
Name Of Campaign: 'Never Give Up'
Aim: The campaign introduces a new long-term brand positioning called "Believe in children".
The aim is throughout all elements of the campaign is that Barnardo's is determined to stick by young people until they get their lives back on track and not just to give up if they say they don't need any help.




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